New and Improved Heikki
This was a feature for F1 Racing magazine and was Art directed by Jonathan Reynolds and Claire Punter.
The idea behind the shoot was to try to illustrate Heikki and his new improved self in a clever and fun way. We were given plenty of time with Heikki so we knew we could try a few different things.
We substituted Heikki for Jonathan so that we could get Heikki unveiling himself and staring straight into his eyes. A strange experience for Jonathan but at least he got to wear Heikki's race suit!